Unstoppable was built around the idea of constant motion. At the heart of the campaign is the 3D round, the master brand device that represents momentum and connection. It became the anchor for the visual identity, a symbol of energy that never slows and a reminder that progress has no end point.
From this idea, the campaign expands into moments that highlight the athletes themselves. Each image captures them in their element, mid-stride or mid-thought, in that split second of pushing beyond what’s expected. These visuals are paired with short, powerful copy lines written as inner monologues. Together they reveal the mindset behind performance and the resilience that ties every athlete to the next.
The creative direction focuses on honesty and strength. Clean typography, authentic imagery and a restrained colour palette keep the attention on the athletes’ emotion and intent. Every design decision reflects movement, endurance and unity.
Unstoppable is more than a campaign. It’s a portrait of what it means to keep going when things get hard. A reflection of the spirit that runs through every athlete who wears green and gold, and a reminder that being unstoppable isn’t about perfection. It’s about never standing still.
As Wildcard expanded into global markets, it became clear the studio had outgrown its original identity. What once felt fresh no longer reflected who they had become. The rebrand set out to evolve Wildcard into a brand with greater clarity and confidence while preserving the equity that built its reputation.
The new system introduced a complete visual framework, including 80 pages of brand guidelines, refreshed colours, logos and design systems. Rolled out across Wildcard’s studios in London, Melbourne and New York, it brought consistency without losing character.
The idea of Define The Moment shaped the creative direction. The new icon brings it to life: the star represents the spark of inspiration, and the square marks the moment it becomes real. Together they express how Wildcard challenges convention and moves culture forward. The icon’s tilt reinforces that mindset — bold and unconventional.
The distorted W remains as a nod to the original mark, paired with the new Funnel Display typeface to introduce refinement and edge. Its subtle, glitch-inspired quirks give Wildcard a modern, confident voice.
The result is a brand that feels grounded, adaptable and distinctly Wildcard.
Wildcard
Studio Rebrand – 2025