Unstoppable was built around the idea of constant motion. At the heart of the campaign is the 3D round, the master brand device that represents momentum and connection. It became the anchor for the visual identity, a symbol of energy that never slows and a reminder that progress has no end point.

From this idea, the campaign expands into moments that highlight the athletes themselves. Each image captures them in their element, mid-stride or mid-thought, in that split second of pushing beyond what’s expected. These visuals are paired with short, powerful copy lines written as inner monologues. Together they reveal the mindset behind performance and the resilience that ties every athlete to the next.

The creative direction focuses on honesty and strength. Clean typography, authentic imagery and a restrained colour palette keep the attention on the athletes’ emotion and intent. Every design decision reflects movement, endurance and unity.

Unstoppable is more than a campaign. It’s a portrait of what it means to keep going when things get hard. A reflection of the spirit that runs through every athlete who wears green and gold, and a reminder that being unstoppable isn’t about perfection. It’s about never standing still.

Gracie’s Wine Room is designed around connection. As Melbourne’s go-to spot for 25–35 year olds, it balances relaxed, contemporary energy with the charm of a neighbourhood favourite. The identity reflects a space where wine, music and conversation come together naturally.

The logo features a free-flowing wordmark paired with a flower icon symbolising the friendships that flourish within Gracie’s walls. Ink bleeds in the petals echo the softness of the typography, creating cohesion and authenticity across the system.

The colour palette combines rich navy tones with soft creams and a pop of vibrant orange. Mahone Sans and Devina Garden balance approachability with character, providing hierarchy and warmth across applications.

Photography captures genuine moments — laughter, clinking glasses, shared stories — using bold flash and honest composition to reinforce community and connection.

The bar has been recognised in Broadsheet, Urban List, Concrete Playground and is popular across social media, reflecting its success as a vibrant, welcoming destination.

Every element works together to create an inviting atmosphere where guests can relax, connect and enjoy memorable experiences.